Fulcrum has placed a clear focus on driving better use of its NHS facilities to maximise the benefits to community health – a key part of this is to engage with the local community to inform and educate residents about the healthcare choices available to them.

For Fulcrum, using the power of sport – and the reach and influence of local sports clubs – has been a particularly effective way to engage with local residents, helping drive lasting change through better use of community health facilities and by allowing the NHS to spread key health messages further locally.

From rugby to football to boxing, the case study below outlines some of the partnerships Fulcrum has formed with a wide range of sports clubs, and some of the award-wining initiatives that have been delivered in communities through the UK.